BTR Resources

Let’s work together to show talent that Baton Rouge is the place where they can accelerate, pivot, or launch their careers. Through unified storytelling, we can spread the BTR message to all. Use these resources to help amplify the Better in BTR movement.

Human Resources Tools

Enhance your HR toolkit with BTR messaging. Download these fact sheets and guides to share with your teams and new recruits.

Nighttime community event in Baton Rouge with people gathered around various stalls and booths. The Old Governor's Mansion, a historic building with illuminated stained-glass windows, stands prominently in the background.
BTR Rallying Letter & City Highlights
This comprehensive download encourages current Baton Rouge residents to get involved with the Better in BTR campaign and provides helpful talking points and information.
Greenway in Baton Rouge featuring canopy oak trees and a bike rider enjoying the outdoors.
Cost of Living in Baton Rouge
A BTR cost of living = a BTR quality of life. This downloadable resource features stats and facts about the cost of living in Baton Rouge compared to the average.
Large home in Baton Rouge surrounded by oak trees.
A Guide to Choosing a BTR Neighborhood
Share this downloadable resource to help potential recruits find their perfect neighborhood in Baton Rouge and connect with realtors.
A woman in a pink outfit with a feather boa playfully throwing pink beads during the Spanish Town Mardi Gras parade.
Guide to BTR Culture & Entertainment
Download and share this guide about culture and entertainment opportunities in Baton Rouge. This choose-your-own-adventure download is sure to be a hit with your recruits!
Two professionals talking at a work event near the registration table.
Get Plugged into a BTR Network
Help potential recruits or new hires make connections in Baton Rouge with this networking guide.
Man in a bar working on his tablet.
Baton Rouge Essential Contacts & Resources
From visitors to new residents, this comprehensive list of local resources and contacts ensures a smooth experience is had by all.
Landscape view of landmarks in Downtown Baton Rouge including the Old Governor's Mansion and the Mississippi River Bridge.
Better in BTR Statement
Wrap up your hiring packet with this helpful statement document. A BTR life starts now.
Two professionals laughing and chatting at a work event.
Schedule a Talent Tour
Bringing in out-of-market candidates or wanting to explore Baton Rouge as your potential new home? Allow us to provide a customized tour of Baton Rouge.

Downloadable

Marketing Resources

Ramp up your recruitment marketing with BTR flair. Use these downloadable marketing resources to not just tell but show the Baton Rouge story.

Better in BTR Manifesto Video

A rallying cry video that conveys Baton Rouge's personality, city highlights, and culture that is designed to connect deeply with locals and newcomers.

Better in BTR Manifesto Video
Better in BTR Manifesto Video
Branding Quick Guide

A comprehensive document outlining visual and communicative standards, including logo usage, color palettes, typography, imagery, and tone of voice. Contact our team for this download.

Branding Quick Guide
Branding Quick Guide
Folder of Logos

A collection of the brand’s emblem and wordmark variations, including primary and secondary logos. Contact our team for this download.

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Folder of Logos
Folder of Logos
Animated/Video Logo

A dynamic version of the brand’s logo, featuring animation to enhance digital content, videos, and presentations.

Animated/Video Logo
Animated/Video Logo
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