Better BTR

Envision a Better BTR

We are building a better BTR together. Find out what big, upcoming projects are on the horizon for Baton Rouge.

A Region in Motion

Baton Rouge is a region on the move. From the revitalization of historic green spaces to the rise of cutting-edge research facilities, a wave of transformative projects is sweeping across the area. This exciting period of growth promises a brighter future for all residents, with enhanced quality of life, new economic opportunities, and a renewed sense of community pride.

Collaborating for a Brighter Future

The success of Baton Rouge's transformation hinges on collaboration. City leaders, community organizations, and residents are working together to shape the future of the city. This spirit of partnership is essential to ensuring that the region's growth benefits all residents.

Envisioning a Better BTR

Imagine a Baton Rouge where vibrant public spaces, thriving cultural districts, and innovative research facilities converge to create a truly exceptional city. This vision is not just a dream; it is becoming a reality. By working together, we can build a brighter future for all who call Baton Rouge home.

The BTR stars are aligning.

Multiple, large-scale projects are in the works to enhance the region's quality of life.

From revitalized parks and green spaces to expanded cultural offerings and improved infrastructure, the region is undergoing a transformative period that prioritizes the well-being of the community.

Let's get connected.

These projects are creating a connectivity network.

Large scale projects across the region are weaving a tapestry of connectivity by improving transportation networks and pedestrian-friendly corridors.

We are dreaming of a bustling downtown.

Plan BR III & the River Center Enhancements will bring new energy downtown.

These two plans are working together to create a new entertainment district in the heart of Baton Rouge.

“We're a small, big city where families and businesses can thrive and experience growth, but also strongly connect with the community as a whole. It's common to make some great business deals during the week, then get invited to that client's family BBQ or crawfish boil that very weekend. That's the close-knit culture that I love about Baton Rouge.”

Ben Marcel
CEO of Torapath Technologies

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“We've got something special here And if we really grab hold right now, I think the next five years can be transformative for us.”

Josh Hollins
Director of Public Finance at Stifel

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"There are so many vibrant, intelligent, creative humans here that are working to make the city better for us."

Lauren Giffin
Vice President of Development
at LSU Alumni Association

BTR Things Are Coming in 2025.

Better in BTR is a multi-media marketing campaign and website designed to celebrate and retain the incredible talent already thriving in Louisiana’s Capital Region. By showcasing why this is the best place to grow both professionally and personally, we’re fostering pride in our community and solidifying Baton Rouge as a place to stay and succeed.

Get involved and help us keep Baton Rouge moving forward.

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